Case study · Insurance
Five times the media efficiency. Same budget.
Switzerland's largest accident insurer turned isolated campaign flights into one always-on system: four languages, one compliance review and a media budget that suddenly worked like five.
Four languages. Strict compliance. Zero room for error.
Every campaign meant a fresh production round, a fresh legal review and a delivery algorithm that started learning from zero. Multiplied across four languages and dozens of prevention topics, the old way had a ceiling.
What they did with VERZE
From standing start to system.
01
Everything became entries
1,400+ approved messages, structured with audience, language and funnel stage: 800 for awareness, 520 for consideration, 100 for conversion.
02
Approval moved to the source
Compliance reviewed the message once at entry level. Every variant, translation and format inherited it: 1,375 live ads, zero re-review cycles.
03
Flights became always-on
134 campaigns ran as one connected, learning system across Meta, LinkedIn and TikTok, with visibility and algorithm learning that never reset.
The results
The numbers, as reported.
- media efficiency vs their own baseline
- ×5
- campaigns in one year
- 134
- entries live
- 1,400+
- ads from one review
- 1,375
- languages
- 4
- cost-per-click improvement
- 10×
Source: Meta / LinkedIn / TikTok · 2025 · measured against their own account history
« We evolved our campaign communication from single flights into an effective always-on baseline: more topics live, better performance, lower costs. And crucially, the right users: the engagement rate on the landing page confirmed it. »
