Case study · Media
17.9 million impressions at five centimes a click.
Switzerland's biggest commuter medium sat on an archive of thousands of articles. VERZE turned it into always-on ad inventory, so good the platform itself rated the format high performing.
An archive that earned nothing after day one.
Lifestyle evergreens and daily news have a shelf life of hours in the feed, then they go dark. The social team hand-built ads for a fraction of the output while most of the archive sat idle.
What they did with VERZE
From standing start to system.
01
The archive became inventory
Evergreen lifestyle pieces ran as entries in a ten-month pilot, always on, automatically refreshed.
02
News joined in
A second pilot put current articles into rotation, refreshed continuously so the ads stayed as fresh as the news.
03
Switzerland became DACH
The format worked so well it was extended beyond Switzerland into the German and Austrian markets.
The results
The numbers, as reported.
- impressions on publisher content
- 17.9M
- per link click, always on
- CHF 0.05
- months, evergreen pilot
- 10
- markets · CH → DACH
- 3
Source: the campaign account · Meta rated the format high performing