Case study · Technology & Apps
Installs up 264%. Cost per install down 80%.
The Swiss social app didn't shoot a single new asset. It gave the algorithm what it was starving for: structured variance. 60 existing assets turned into 600 labelled combinations.
A small growth team against a creative ceiling.
App-install formats cap how many visuals a campaign can carry. Producing more meant agency retainers the team didn't want, while the algorithm kept seeing the same few ads and paid-for reach got more expensive every month.
What they did with VERZE
From standing start to system.
01
The feed replaced the brief
Existing assets and offers became entries, each labelled by feature, audience and language.
02
Templates multiplied the assets
60 assets became 600 combinations in Studio. Image templates turned app screens into store-ready ad sets, rendered in every placement format.
03
The algorithm found the segments
Labelled variance let delivery learn which combination converts which user: no manual audience guessing, one weekly render batch.
The results
The numbers, as reported.
- app installs
- +264%
- cost per install · EUR 19.21 → 3.75
- −80%
- click-through rate · 0.58% → 1.04%
- +79%
- cost per click · EUR 2.26 → 1.06
- −53%
- clicks
- +51%
- ad spend
- −29%
Source: Meta Ads Manager · March 2025 vs April 2026