Case study · Energy
The blog became a channel in three months.
Switzerland's energy company BKW had the expert content, a full hub on the energy transition. VERZE made it a continuously delivering channel: data-driven, automated, always on. Every result landed well under the industry benchmarks, on a budget below CHF 5,000.
Serious content, one campaign window.
Expert articles on sustainability and innovation were published, promoted once and went quiet. The audience that cares about tomorrow's energy never saw most of it and every new push meant a new production round.
What they did with VERZE
From standing start to system.
01
Articles became entries
The 'Energie für morgen' hub flowed into VERZE, every post structured, tagged by topic and audience.
02
Topics found their audience
Interest-based delivery matched each article to the users most likely to care; retargeting brought readers back as they went deeper.
03
Pilot became program
Three months proved reach, engagement and efficiency. The learnings carried straight into the strategy that followed.
The results
The numbers, as reported.
- impressions
- 797,010
- link clicks
- 14,560
- per link click · benchmark CHF 0.60–1.00
- CHF 0.31
- click-through rate · benchmark 0.5–1.5%
- 1.83%
- per impression · benchmark CHF 0.01–0.05
- CHF 0.006
- total media budget
- <CHF 5,000
Source: Facebook & Instagram · all results vs industry benchmarks
« Highly professional collaboration, delivered within time and budget, with transparent assessments of where improvements are possible. »
