Webinar · 29 Oct 2026
The AI Operating Model: how to scale marketing without scaling cost
For CMOs and marketing leads planning 2027 budgets
Most teams bought AI tools and got faster drafts. The cost line didn't move, because the work around the content (briefing, approval, versioning, handover to agencies) stayed the same. This session looks at the operating model underneath: what has to change so more output doesn't mean more headcount.
- Date
- 29 October 2026, Thursday
- Time
- 11:00–11:50 CET
- Format
- Live online, in English, with time for your questions. Recording for everyone who registers.
What you take away
- Where content cost actually sits in a mid-size marketing team and which parts AI touches
- How to decide what stays in-house, what goes to the agency and what becomes a system
- A simple way to size the business case before you commit budget
29 Oct 2026 · 11:00–11:50 CET
The AI Operating Model: how to scale marketing without scaling cost
Register free through Luma. Your confirmation email includes a calendar invite and the Google Meet joining link.
Save your seatEveryone who registers gets the recording and notes afterwards.
What does it cost?
Nothing. The webinars are free and the tasting is on us.
Can't make the date?
Register anyway. Everyone who signs up gets the recording, whether they attend or not.
Is this a product demo?
No. We show real examples from our own work and the product only when someone asks.