Category: Content Marketing
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Swiss AI Weeks Hackathon: AI Ready Marketing Data Foundation
AI-driven marketing only works with structured data. During the Swiss AI Weeks Hackathon, participants learned how to build their own Marketing Data Foundation using VERZE, a Swiss-made MarTech solution that connects data, algorithms, and campaigns for scalable, omnichannel performance. Most marketing teams today work with fragmented tools and unstructured data. Yet AI can only deliver…
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Digital Transformation for AI Readiness in Marketing: Quick Fixes vs. Long-Term Solutions
Digital Transformation for AI Readiness in Marketing.
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Atomized Content: Strategic Transformation of Underutilized Content Assets
How Leading CMOs Create Sustainable Competitive Advantages Through Data-Driven Content Recycling.