Category: Content Marketing
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The nearing End of the Human Web (and why I’m betting on plumbing)
We are moving from a world of “Search” to a world of “Agents.” Here is why infrastructure is the only safe bet. That era is changing rapidly. We just haven’t admitted it yet.
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What Is LLMs.txt? The Guide to Content Sovereignty in the AI Era
LLMs.txt is a new mechanism to control how AI crawlers access and use your data. This article explains what it can and cannot do, why it matters, and why organisations should act now. The Invisible Shield: What LLMs.txt Means for Your Content Large Language Models such as GPT, Gemini or Claude crawl the web to
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Swiss AI Weeks Hackathon: AI Ready Marketing Data Foundation
AI-driven marketing only works with structured data. During the Swiss AI Weeks Hackathon, participants learned how to build their own Marketing Data Foundation using VERZE, a Swiss-made MarTech solution that connects data, algorithms, and campaigns for scalable, omnichannel performance. Most marketing teams today work with fragmented tools and unstructured data. Yet AI can only deliver