--- title: "Take a tour | VERZE.ai" canonical: "https://verze.ai/tour/" description: "The VERZE loop on the real product: website onboarding, entries, quality scores, media, approval, feeds, Studio renders and Lens results." --- # Take a tour The loop, in 11 steps — real screens, no sign-up. 1. **Drop in your website** — Core explores your site, reads your brand from it and turns every marketable page into an entry ready to become social media ads. Onboarding starts with one URL. 2. **Your site, watched** — New landing pages are found as they get published. Every page behind an ad is checked again and again, so a change by the website team never hurts ad performance or sends people to a dead page. 3. **One row per message** — Each entry carries its clearance, status, language, feed, related variants and a quality score: the fields your reviewers and the ad platforms both read. 4. **A score before anything ships** — Core rates every entry against your brand rules and the platforms’ requirements the moment it lands. A low score names what is missing and Core fixes what it can. Translations, metadata and endless text variations come from the same place. 5. **All your media in one place** — Every image and video from your site, plus anything you upload. Each file is analysed, so you can find it in plain words and every ad gets a smart crop that shows what matters. AI-edited files are recognised and can carry the EU AI Act label on the way out. 6. **Approve once. Always on the record.** — Clearance moves from new to ready for approval to approved. A person signs off on the entry and every variant, translation and format inherits it. Every change is recorded with who made it and when. Comments let you tag a colleague or a client for review. 7. **Approved entries become feeds** — Approved entries stream as XML or CSV feeds into Meta, TikTok, Reddit and ChatGPT ads. The ads managers fetch them on their own schedule, so switching an entry off in Core switches the ad off too. 8. **Every format, every language** — Studio takes your brand kit and templates, then renders every entry in every placement format. Hundreds of story ads in five languages are a filter and a template, not a week of production. Reviewers react on a public preview link and the renders go back onto the entry. 9. **Images and video, in the same place** — Generate, restyle and retouch images. Cut video, swap the voice, reframe a landscape clip for stories or turn a still into a video. Every result is pushed back to its entry. 10. **See what your ads actually did** — Lens pulls performance from Meta today, with more platforms in build. The numbers land on every entry, so you can sort the whole library by what worked and keep the history long after the platforms stop handing it back. 11. **Your entries next** — Bring one website or one campaign and we run the loop on your own material. [Get a demo](https://verze.ai/demo/) ## Related Site Areas - [Own your marketing content. Approve once, publish everywhere.](https://verze.ai/): VERZE turns your website into a library of approved ad entries, fed to Meta, TikTok, Reddit and ChatGPT ads, with ad results back on every entry. - [The VERZE platform: Core, Studio and Lens](https://verze.ai/platform/): How VERZE turns your website into a library of approved ad entries, renders creatives from them and brings the ad results back onto every entry. - [VERZE Core: every marketing message in one library](https://verze.ai/platform/core/): Core turns your website into a library of ad entries with your brand, media and translations attached and feeds the approved ones to Meta, TikTok, Reddit and ChatGPT ads. - [VERZE Studio: every entry, every format, every language](https://verze.ai/platform/studio/): Studio turns Core entries into on-brand images and video in every placement format and pushes the results back onto the entry instead of a Downloads folder. - [VERZE Lens: see what your ads actually did](https://verze.ai/platform/lens/): Lens pulls campaign performance down to every entry and placement, cleans it into one consistent set of numbers and keeps the history ad platforms forget. - [VERZE for Agencies: one layer, every client](https://verze.ai/for-agencies/): A unified operating layer across every client account: campaign messaging structured at the source, creative rendering automated, performance captured in real time, in isolated multi-tenant workspaces. - [VERZE for Enterprise: four teams, one loop](https://verze.ai/for-enterprise/): Marketing, creative, performance and compliance operate on a single governed pipeline. Approvals by entry inherit downstream, performance data reconciles upstream, campaigns deploy without hand-offs. - [VERZE for Marketing Teams](https://verze.ai/solutions/teams/marketing/): Start with the website you already have. Core turns it into a library of approved entries, the feeds keep the ads managers supplied and the results come back to where you plan the next round. - [VERZE for Creative Teams](https://verze.ai/solutions/teams/creative/): Studio takes the entries your colleagues approved, applies your brand kit and templates and renders images and video in every placement format. The results go back onto the entry, not into a Downloads folder. - [VERZE for Performance Teams](https://verze.ai/solutions/teams/performance/): Lens pulls campaign performance from Meta down to every entry and placement, cleans it into one consistent set of numbers and keeps the history the platforms forget. - [VERZE for Legal & Compliance Teams](https://verze.ai/solutions/teams/legal-compliance/): A person signs off on the entry. Every translation, format and creative made from it inherits that approval. Every change stays on the record with who made it and when. - [Case Studies](https://verze.ai/case-studies/): Client and enterprise proof showing how VERZE turns marketing content into structured data that improves campaign performance. - [Suva case study: 5× media efficiency on the same budget](https://verze.ai/case-studies/suva/): Switzerland's largest accident insurer turned isolated campaign flights into one always-on system: four languages, one compliance review and a media budget that suddenly worked like five. - [naoo case study: installs up 264%, cost per install down 80%](https://verze.ai/case-studies/naoo/): The Swiss social app didn't shoot a single new asset. It gave the algorithm what it was starving for: structured variance. 60 existing assets turned into 600 labelled combinations. - [Agency case study: 16× more campaigns on the same media budget](https://verze.ai/case-studies/agency/): A Swiss agency runs its clients on VERZE and turned the hours it used to spend on production and re-reviews into strategy, creative and new campaign topics. - [20 Minuten case study: 17.9 million impressions at CHF 0.05 a click](https://verze.ai/case-studies/20-minuten/): Switzerland's biggest commuter medium sat on an archive of thousands of articles. VERZE turned it into always-on ad inventory, so good the platform itself rated the format high performing. - [BKW case study: the blog became a channel in three months](https://verze.ai/case-studies/bkw/): BKW had the expert content, a full hub on the energy transition. VERZE made it a continuously delivering channel: data-driven, automated, always on, with every result well under the industry benchmarks. - [Reception Marketing & AI-Ready Data Blog](https://verze.ai/blog/): Reception marketing insights on AI-ready content systems, structured marketing data and automated distribution. - [Company](https://verze.ai/company/): Meet the team building VERZE from Zurich: founders, advisors and board across product, engineering, marketing systems and content infrastructure. - [Get a demo](https://verze.ai/demo/): Book a personalized demo and explore how VERZE's enterprise-grade platform can be tailored to your precise business needs. - [Events](https://verze.ai/events/): Four live webinars and one wine tasting in Zurich, for marketing teams putting AI to work on real content production. Free, in English, recording for everyone who registers. - [Privacy Policy](https://verze.ai/privacy/): How VERZE collects, uses and protects personal data on this website, in line with the Swiss revFADP and the EU GDPR.