--- title: "VERZE Core: every marketing message in one library | VERZE.ai" canonical: "https://verze.ai/platform/core/" description: "Core turns your website into a library of ad entries with your brand, media and translations attached and feeds the approved ones to Meta, TikTok, Reddit and ChatGPT ads." --- # VERZE Core Every marketing message you have, in one library the platforms can read. Start with the marketing content you already have, like your website. Core turns it into entries with your brand, media and translations attached, checks them and feeds the approved ones to Meta, TikTok, Reddit and ChatGPT ads. Decks, datasheets and your asset library join the same place. ## 01 · Onboarding — Drop in your website. Core does the rest. Core explores and understands your website, reads your brand from it and turns every marketable page into structured entries, ready to become social media ads. From then on it keeps watching. - **Brand, extracted** — Colours, logos and tone of voice come off the site. Adjust anything by hand; your edits are never overwritten. - **Pages become entries** — Core reads every page, spots the ones that work as landing pages and creates entries from them. Most landing pages end up with ten to fifty ad variants. - **New pages, auto-discovered** — New potential landing pages are found as they get published and are ready to become entries. - **Your site, watched** — Every page behind an ad is checked again and again, so a change by the website team never hurts ad performance or sends people to a dead page. ## 02 · Media library — All your media in one place. Every image and video from your site, plus anything you upload, in one library. Each file is analysed, so you can find it in plain words and every ad gets a smart crop that shows what matters. AI-edited files are recognised and can carry the EU AI Act label on the way out, with the original left untouched. ## 03 · Quality, translation, enrichment — Entries the ad algorithms understand deeply. Core rates each entry against your brand rules and the platforms’ requirements the moment it lands and improves what it can on its own. The rest it makes ready for you. - **Quality score** — A score names what is missing. Fix it in place or let Core fill what it can. - **Translations** — Any language, automatically. Core spots when a translated landing page already exists for the language you are creating. - **Metadata** — The fields the ad algorithms read are filled for the best possible starting point. - **Endless variations** — Multiply headlines and copy with AI, grounded in your tone of voice and your existing content, so nothing sounds off. ## 04 · Feeds — Approved entries become feeds you can use anywhere. Core builds a feed for Meta, TikTok, Reddit or ChatGPT ads and suggests the platform’s best practices as you set it up. The ads manager fetches the feed on its own schedule, so switching an entry on or off in Core switches the ad. The same feed works wherever structured content is useful: one client runs personalised emails from it. For everything else there is the API. ## 05 · Governance — Who changed what and when. Always on the record. Every change to an entry is recorded with who made it, when and where. A person signs off before anything ships and every variant, translation and format inherits that approval. - **Change record** — Every edit, approval and export on every entry, with the name and the time. - **Approval** — Clearance moves from new to ready for approval to approved. Nothing outside the rules leaves Core. - **Comments and tagging** — Tag your client or a colleague on an entry to ask for a review or an approval. - **Start and expiry** — Give an ad a start and an end date. It goes down on time without anyone remembering to. ## 06 · Import, API, search — Bring anything in or let it come by itself. Import and upload anything or connect your existing systems through the API. Decks, datasheets, asset libraries and more. Search across all your messages and assets semantically, in plain words. - **blue Cinema** — The film programme is checked twice a week. Every title becomes an entry with its poster, ready for the feed. - **mySports** — Every night, creatives for every match of every team are created automatically in three languages, with the right players in the picture. - **Your own automation** — The API can create entries, upload media or tell Core a page changed and needs scraping again. ## Core is where it starts. The loop is why it compounds. - [VERZE Studio](https://verze.ai/platform/studio/): Turns entries into on-brand images and video and puts the results back on the entry. - [VERZE Lens](https://verze.ai/platform/lens/): Results on every entry and across the whole library, so you can sort by what worked. - [Enterprise foundations](https://verze.ai/#foundations): AI that respects your brand and data: human approval, compliance, control. Ready to get started? Bring your website to the demo. Onboarding starts with one URL. [Get a demo](https://verze.ai/demo/) [Take a tour](https://verze.ai/tour/) ## Related Site Areas - [Own your marketing content. Approve once, publish everywhere.](https://verze.ai/): VERZE turns your website into a library of approved ad entries, fed to Meta, TikTok, Reddit and ChatGPT ads, with ad results back on every entry. - [The VERZE platform: Core, Studio and Lens](https://verze.ai/platform/): How VERZE turns your website into a library of approved ad entries, renders creatives from them and brings the ad results back onto every entry. - [VERZE Studio: every entry, every format, every language](https://verze.ai/platform/studio/): Studio turns Core entries into on-brand images and video in every placement format and pushes the results back onto the entry instead of a Downloads folder. - [VERZE Lens: see what your ads actually did](https://verze.ai/platform/lens/): Lens pulls campaign performance down to every entry and placement, cleans it into one consistent set of numbers and keeps the history ad platforms forget. - [VERZE for Agencies: one layer, every client](https://verze.ai/for-agencies/): A unified operating layer across every client account: campaign messaging structured at the source, creative rendering automated, performance captured in real time, in isolated multi-tenant workspaces. - [VERZE for Enterprise: four teams, one loop](https://verze.ai/for-enterprise/): Marketing, creative, performance and compliance operate on a single governed pipeline. Approvals by entry inherit downstream, performance data reconciles upstream, campaigns deploy without hand-offs. - [VERZE for Marketing Teams](https://verze.ai/solutions/teams/marketing/): Start with the website you already have. Core turns it into a library of approved entries, the feeds keep the ads managers supplied and the results come back to where you plan the next round. - [VERZE for Creative Teams](https://verze.ai/solutions/teams/creative/): Studio takes the entries your colleagues approved, applies your brand kit and templates and renders images and video in every placement format. The results go back onto the entry, not into a Downloads folder. - [VERZE for Performance Teams](https://verze.ai/solutions/teams/performance/): Lens pulls campaign performance from Meta down to every entry and placement, cleans it into one consistent set of numbers and keeps the history the platforms forget. - [VERZE for Legal & Compliance Teams](https://verze.ai/solutions/teams/legal-compliance/): A person signs off on the entry. Every translation, format and creative made from it inherits that approval. Every change stays on the record with who made it and when. - [Case Studies](https://verze.ai/case-studies/): Client and enterprise proof showing how VERZE turns marketing content into structured data that improves campaign performance. - [Suva case study: 5× media efficiency on the same budget](https://verze.ai/case-studies/suva/): Switzerland's largest accident insurer turned isolated campaign flights into one always-on system: four languages, one compliance review and a media budget that suddenly worked like five. - [naoo case study: installs up 264%, cost per install down 80%](https://verze.ai/case-studies/naoo/): The Swiss social app didn't shoot a single new asset. It gave the algorithm what it was starving for: structured variance. 60 existing assets turned into 600 labelled combinations. - [Agency case study: 16× more campaigns on the same media budget](https://verze.ai/case-studies/agency/): A Swiss agency runs its clients on VERZE and turned the hours it used to spend on production and re-reviews into strategy, creative and new campaign topics. - [20 Minuten case study: 17.9 million impressions at CHF 0.05 a click](https://verze.ai/case-studies/20-minuten/): Switzerland's biggest commuter medium sat on an archive of thousands of articles. VERZE turned it into always-on ad inventory, so good the platform itself rated the format high performing. - [BKW case study: the blog became a channel in three months](https://verze.ai/case-studies/bkw/): BKW had the expert content, a full hub on the energy transition. VERZE made it a continuously delivering channel: data-driven, automated, always on, with every result well under the industry benchmarks. - [Reception Marketing & AI-Ready Data Blog](https://verze.ai/blog/): Reception marketing insights on AI-ready content systems, structured marketing data and automated distribution. - [Company](https://verze.ai/company/): Meet the team building VERZE from Zurich: founders, advisors and board across product, engineering, marketing systems and content infrastructure. - [Take a tour](https://verze.ai/tour/): The VERZE loop on the real product: website onboarding, entries, quality scores, media, approval, feeds, Studio renders and Lens results. - [Get a demo](https://verze.ai/demo/): Book a personalized demo and explore how VERZE's enterprise-grade platform can be tailored to your precise business needs. - [Events](https://verze.ai/events/): Four live webinars and one wine tasting in Zurich, for marketing teams putting AI to work on real content production. Free, in English, recording for everyone who registers. - [Privacy Policy](https://verze.ai/privacy/): How VERZE collects, uses and protects personal data on this website, in line with the Swiss revFADP and the EU GDPR.