---
title: "Events | VERZE.ai"
canonical: "https://verze.ai/events/"
description: "Four live webinars and one wine tasting in Zurich, for marketing teams putting AI to work on real content production. Free, in English, recording for everyone who registers."
---

# Scale your content production. Keep control of your brand.

Four live webinars and one evening of wine in Zurich, for marketing teams putting AI to work on real content production. Free, in English, 30–45 minutes each, recording sent to everyone who registers.

## The programme

### The AI Operating Model: how to scale marketing without scaling cost

- **Webinar:** 29 Oct 2026, 11:00–11:50 CET
- **Audience:** For CMOs and marketing leads planning 2027 budgets
- **Register:** [Save your seat](https://verze.ai/events/ai-operating-model/)

Most teams bought AI tools and got faster drafts. The cost line didn't move, because the work around the content (briefing, approval, versioning, handover to agencies) stayed the same. This session looks at the operating model underneath: what has to change so more output doesn't mean more headcount.

- Where content cost actually sits in a mid-size marketing team and which parts AI touches
- How to decide what stays in-house, what goes to the agency and what becomes a system
- A simple way to size the business case before you commit budget

### From brand guidelines to AI guardrails: scaling AI without losing brand control

- **Webinar:** Q1 2027
- **Audience:** For brand and content managers
- **Register:** [Notify me when the date is set](https://verze.ai/events/brand-guidelines-to-ai-guardrails/)

A 60-page brand manual works when ten people write. It stops working when a model writes. Guidelines have to become something a system can check (tone, claims, imagery rights, approved wording) before anything ships.

- How to translate an existing brand book into rules a model can follow
- What to approve once and what still needs a human on every asset
- How teams catch off-brand output before it reaches a channel

### From campaign data to creative intelligence: understanding what actually drives performance

- **Webinar:** Q2 2027
- **Audience:** For performance and growth marketers
- **Register:** [Notify me when the date is set](https://verze.ai/events/campaign-data-to-creative-intelligence/)

Channel reporting tells you which ad won. It rarely tells you why: which hook, which format, which product shot. This session is about reading creative as data, so the next campaign starts from evidence instead of taste.

- How to tag creative so results can be compared across channels
- Which creative signals predict performance and which are noise
- How to feed those findings back into production without slowing it down

### The AI-powered marketing team: what changes when content production becomes nearly unlimited?

- **Webinar:** Q3 2027
- **Audience:** For team leads rethinking roles and ways of working
- **Register:** [Notify me when the date is set](https://verze.ai/events/ai-powered-marketing-team/)

When producing the hundredth variant costs almost nothing, the bottleneck moves to judgement: what to make, what to approve, what to kill. We look at how roles, briefs and review cycles shift once volume is no longer the constraint.

- Which roles change first and what new work appears in their place
- How review cycles hold up when volume goes up tenfold
- What to measure when output is no longer a useful KPI

### Wine Tasting & VERZE

- **Evening in Zurich:** Date to come
- **Audience:** For marketing leaders who would rather talk than watch slides
- **Register:** [Request an invitation](https://verze.ai/events/wine-tasting/)

An evening in Zurich for marketing leaders who would rather talk than watch slides. A guided tasting with a partner we announce soon; we show what a content operation looks like behind the label and answer the questions people don't ask on a webinar.

- **Format:** Guided tasting and an open conversation, roughly two hours
- **Where:** Zurich, venue to be confirmed
- **When:** Date to come. Registrations are taken in order
- **Seats:** Limited, invitation confirmed by email

## Good to know

**What does it cost?** Nothing. The webinars are free and the tasting is on us.

**Can't make the date?** Register anyway. Everyone who signs up gets the recording, whether they attend or not.

**Is this a product demo?** No. We show real examples from our own work and the product only when someone asks.

Questions about an event? team@verze.ai

## Related Site Areas

- [Own your marketing content. Approve once, publish everywhere.](https://verze.ai/): VERZE turns your website into a library of approved ad entries, fed to Meta, TikTok, Reddit and ChatGPT ads, with ad results back on every entry.
- [The VERZE platform: Core, Studio and Lens](https://verze.ai/platform/): How VERZE turns your website into a library of approved ad entries, renders creatives from them and brings the ad results back onto every entry.
- [VERZE Core: every marketing message in one library](https://verze.ai/platform/core/): Core turns your website into a library of ad entries with your brand, media and translations attached and feeds the approved ones to Meta, TikTok, Reddit and ChatGPT ads.
- [VERZE Studio: every entry, every format, every language](https://verze.ai/platform/studio/): Studio turns Core entries into on-brand images and video in every placement format and pushes the results back onto the entry instead of a Downloads folder.
- [VERZE Lens: see what your ads actually did](https://verze.ai/platform/lens/): Lens pulls campaign performance down to every entry and placement, cleans it into one consistent set of numbers and keeps the history ad platforms forget.
- [VERZE for Agencies: one layer, every client](https://verze.ai/for-agencies/): A unified operating layer across every client account: campaign messaging structured at the source, creative rendering automated, performance captured in real time, in isolated multi-tenant workspaces.
- [VERZE for Enterprise: four teams, one loop](https://verze.ai/for-enterprise/): Marketing, creative, performance and compliance operate on a single governed pipeline. Approvals by entry inherit downstream, performance data reconciles upstream, campaigns deploy without hand-offs.
- [VERZE for Marketing Teams](https://verze.ai/solutions/teams/marketing/): Start with the website you already have. Core turns it into a library of approved entries, the feeds keep the ads managers supplied and the results come back to where you plan the next round.
- [VERZE for Creative Teams](https://verze.ai/solutions/teams/creative/): Studio takes the entries your colleagues approved, applies your brand kit and templates and renders images and video in every placement format. The results go back onto the entry, not into a Downloads folder.
- [VERZE for Performance Teams](https://verze.ai/solutions/teams/performance/): Lens pulls campaign performance from Meta down to every entry and placement, cleans it into one consistent set of numbers and keeps the history the platforms forget.
- [VERZE for Legal & Compliance Teams](https://verze.ai/solutions/teams/legal-compliance/): A person signs off on the entry. Every translation, format and creative made from it inherits that approval. Every change stays on the record with who made it and when.
- [Case Studies](https://verze.ai/case-studies/): Client and enterprise proof showing how VERZE turns marketing content into structured data that improves campaign performance.
- [Suva case study: 5× media efficiency on the same budget](https://verze.ai/case-studies/suva/): Switzerland's largest accident insurer turned isolated campaign flights into one always-on system: four languages, one compliance review and a media budget that suddenly worked like five.
- [naoo case study: installs up 264%, cost per install down 80%](https://verze.ai/case-studies/naoo/): The Swiss social app didn't shoot a single new asset. It gave the algorithm what it was starving for: structured variance. 60 existing assets turned into 600 labelled combinations.
- [Agency case study: 16× more campaigns on the same media budget](https://verze.ai/case-studies/agency/): A Swiss agency runs its clients on VERZE and turned the hours it used to spend on production and re-reviews into strategy, creative and new campaign topics.
- [20 Minuten case study: 17.9 million impressions at CHF 0.05 a click](https://verze.ai/case-studies/20-minuten/): Switzerland's biggest commuter medium sat on an archive of thousands of articles. VERZE turned it into always-on ad inventory, so good the platform itself rated the format high performing.
- [BKW case study: the blog became a channel in three months](https://verze.ai/case-studies/bkw/): BKW had the expert content, a full hub on the energy transition. VERZE made it a continuously delivering channel: data-driven, automated, always on, with every result well under the industry benchmarks.
- [Reception Marketing & AI-Ready Data Blog](https://verze.ai/blog/): Reception marketing insights on AI-ready content systems, structured marketing data and automated distribution.
- [Company](https://verze.ai/company/): Meet the team building VERZE from Zurich: founders, advisors and board across product, engineering, marketing systems and content infrastructure.
- [Take a tour](https://verze.ai/tour/): The VERZE loop on the real product: website onboarding, entries, quality scores, media, approval, feeds, Studio renders and Lens results.
- [Get a demo](https://verze.ai/demo/): Book a personalized demo and explore how VERZE's enterprise-grade platform can be tailored to your precise business needs.
- [Privacy Policy](https://verze.ai/privacy/): How VERZE collects, uses and protects personal data on this website, in line with the Swiss revFADP and the EU GDPR.